To be the leading Istana in economic growth in terms of tourism promotion and development.
The mission of the Istana Mataram is to cultivate tourism industry by promoting cultural heritage of the Istana through:
Good corporate and cooperative governance
Strategic partnerships and collaboration
Innovation and knowledge management
Effective stakeholder communications
Elevate the economical and social relation of the Istana globally
Serving with strong moral principles and is trusted by its subjects
Venturing to new business in order to uplift the Istana’s economy
Dealing to new culture with moral principles